Secrets to Designing a Killer eCommerce Site.
A standard eCommerce site should be optimized, have a reliable payment gateway, fast, and appeal. We'll do all that and more.home » website design company » website design » eCommerce website
As online shopping becomes more and more popular, eCommerce websites are popping up all over the internet. These sites offer a great opportunity to make money by selling your products online.
If you've been thinking about creating an eCommerce website or improving on the one that you already have, then this guide is for you! We will talk about what to consider when designing an eCommerce site, as well as some of the best practices for successful eCommerce sites.
Killer eCommerce website is about using the perfect colors, images, fonts, graphics, and words to persuade visitors to buy from the site.
Your eCommerce website should attract customers, have good user experience and present your store in the best manner.
Great eCommerce sites are designed to make it interesting for potential customers to find and buy the products they want easily.
Here are the secrets to designing killer eCommerce website and if you already have one running, you can use the tips to take your store to the next level.
Simplicity.
A killer eCommerce website needs to be easy to use for customers and have the best user experience possible.
Try not to make your site too complicated with a lot of information, it will just confuse people that are shopping on the site.
The goal is simply help them find their products and give them all the info they need.
All other elements like the checkout, cart, categories of the eCommerce site should be simple too, don't make any of them difficult.
No one wants to spend their time filling out a long form when they want to buy something quickly.
As the designer of your website, you need to make sure that people are still able to fill in any necessary information without taking their time.
Emphasize on Branding and Distinctive Elements.
Think about the big brands in the eCommerce space.
People wants to buy from an established brand not a seller who comes and go, who's in it for a short time or who might be a scan trying to steal their credit card data.
This is your opportunity to make a great first impression on someone who's never heard of you before, so make sure that branding and logos are clearly visible.
Built trust into it, proof that you're different from the competitions.
Think like the potential customer and consider what they would consider a standard eCommerce store to trust their credit cards with.
Only then will you be able to make a website that's truly optimized for conversion.
Choose the right colors for your eCommerce store, don't forget that it must align with your brand.
Using the right color should not be about your favorite color. Remember different colors connotes different things.
Then remember the rightful usage of colors for different elements on your website is quite important too. Your "Add to Cart" button should standout for example, so you're expected to use a slightly different color.
Color can make or mar you conversion, so choose carefully.
Being an eCommerce site, your visitors don't have a physical access to the product you're selling that's the real reason why you must use high-quality images and videos to create a more immersive and engaging eCommerce experience.
Add high-quality images of your products that will draw visitors into the purchase process, no one will buy a product with unclear images. So if you want to drive sales, you should show potential customers what you’re selling via high-quality images and videos.
Make it Professional and Social.
One of the best decisions an you must make if you want to succeed with your store is investing in a professional website that will build trust with customers.
Make the store look professional from layout to color scheme, navigation, outstanding logo, color combinations, no blunders, use the right fonts, everything needs to be in sync.
If you want your audience to take you seriously, you need to take yourself seriously.
Then don't leave social media out.
Especially if you're selling essential commodities, the best place to generate traffic is the social media, therefore make sure you're properly established on the social media.
Make sure you add social buttons on your eCommerce store so that your visitors can share your products to their social feeds if they find it awesome.
Accessibility.
I have visited a website with a terrible navigating experience before. I bet you know what happened next.
User Experience is a major factor when it comes to eCommerce websites.
Navigation should be user friendly, visitors must find it easy to move from one category or product to another, and must not confuse the customers, so that they can find what they need easily on your store.
It's important to keep all of your products visible in order for users to explore them more closely. Without accessibility you are basically directing people to one product only and losing out on potential conversions due to lack of information about other options available that may best suit their needs if they knew about them in advance.
A good way to ensure accessibility is by including drop-down menus, categories, breadcrumbs which would lead the customer where he or she wants without having to strain to get there and this will saves their time and energy.
eCommerce SEO.
Ensuring that your online shop is SEO optimized is very important. Because you'll be burning a lot of money on advertisement and it will affect your bottom-line if you didn't factor free SEO traffic into the project.
The part of SEO that is mostly applicable to this topic is the technical SEO, reason being that the effect of technical SEO affect the entire site across board.
When your eCommerce site is technically optimized, it tends to affect your traffic in two different ways - the users and the search engine bot.
These are the core aspects of technical SEO to fix.
- Use HTTPS protocol and not HTTP.
- Improve your site speed.
- Make it responsive - be mobile friendly.
- Fix broken internal links, outbound links, and backlinks.
- Use SEO-friendly URLs.
- Add structured data schema.
- Add error 404 page.
SEO is huge, you can go ahead and learn more about it and fulfill on-page SEO and off-page SEO, which are secondary. But in order to improve the quality of the site so that users across board can have a good engagement, you've to fulfull the technical SEO of your eCommerce site.
If you want to learn more about how to exploit other areas of SEO, you can learn for here.
Conclusively, for a successful eCommerce website, it's important to keep in mind the following points when designing your site: simplicity, accessibility, branding, professionalism, social media and SEO.
These are all critical for getting higher conversion on your products from the very beginning of the project. Your goal should be to make them trust your business, feel comfortable, proof of great customer service, and relevant information that answers any questions they may have before they even ask them. And finally, don’t forget about SEO.
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