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How have you been getting leads for your business?
Is it through word-of-mouth or traditional marketing?
These methods are tedious and can be frustrating sometimes, especially when compared to SEO.
If you've not been exploiting SEO, well, that's not good at all. You must have been leaving some money on the table. All other options that exist are not effective and are also more expensive.
With that being said, you will agree with me that it's high time you tried search engine optimization.
SEO can be hard to achieve, and at the same time, it is the most rewarding digital marketing effort you can ever make.
Unlike others, it is entirely different, especially because you cannot buy your way to the top of search results, which gives businesses with a tight budget a level playing field. Simply put, you cannot buy your way to the top of search engines.
That is why big brands go for the quick fix, the pay-per-click option, but the problem with this is that pay-per-click can be costly when it is the only option you settle for.
Ethical search engine optimization requires proper steps as laid down by the search engines.
These daunting steps, which are hundreds of SEO factors, are the reason why many people shy away from SEO by avoiding search engines or would instead burn their money on the pay-per-click option.
At Spiral Spin, we have mastered the act of ranking businesses for local SEO. It is what has made us the best SEO company in Lagos, Nigeria.
Our SEO agency has rendered SEO services to countless SMEs and has been giving the best SEO services since 2009.
You want to know the significant steps we take in a quest to help our clients dominate their industry on search engines.
On your journey to the top of search engines, detailed keyword research is an SEO prerequisite. SEO is deep. Discovering the right keyword that will generate high-quality leads is critical.
In the search engines; ranking for niche keywords is not enough, but ranking for buyer's keyword is ultimate.
For example, a painter would instead target to rank for "painter in Lagos" instead of ranking for "how to paint a house." The former search term is a buyer's keyword, but the latter is not.
In the search engine optimization process, we are going to ensure that we find the set of topical buyer's keywords that will attract potential customers in search results to drive targeted traffic to your website.
Because search engines wanted to give their users the best in search experience, that's why they make technical SEO a vital ranking factor.
That said, if your website does not check the major technical elements, search engines might not even crawl your website at all.
Your web design must check the following to appear in search results: specify a domain, upload a robots.txt, optimized static URL structure, internal linked SILO structure, optimized navigation menus, breadcrumb menus, integrate structure data markup, canonical URL, add 404 page, generate and upload XML sitemap, SSL - HTTPS, website speed, and mobile responsive.
Not checking these web design boxes can keep your website far away from top search results.
On your web design project, your website designer might not factor in this list, but it is the duty of your SEO agency to fix them.
We know how detrimental it is to your business when your website does not meet these technical requirements for ranking. As an SEO company, we are going to fix them for your business to outperform your competition.
The first page of Google is closer to those who get on-page SEO right.
There's a famous saying - Content is King. With strategic content marketing, your pages will rule search engines' search results.
In on-page SEO, we will take a deep dive into the text content in HTML elements, image optimization for SEO, and videos for SEO advantage.
To convince more buyers, we'll increase the reading score, click-through rate - CTR, reduce bounce rate, hike conversion rate. Because SEO goes beyond generating traffic from search engines. If all these essential parts are not taking care of, the traffic will be useless, and search engines will quickly remove your website from the top search results.
In the practical on-page SEO, we'll optimize the HTML elements like page title, meta description, URL structure, headings, and breadcrumbs, to improve SEO juice.
On-page SEO is one of the indispensable aspects of SEO.
As a professional, we are going to take time to handle all these aspects of your website because we know that getting this one thing right can make your ranking soar to page one in a short time.
You must use inbound links (backlinks), internal links, and outbound links accordingly in a quest to fulfill your link building factor.
Gone are those days when the industry operates with the notion that backlinks constitute 70% of the effort required for ranking, so SEO companies focused 70% of their effort on backlinks.
Though inbound links are still crucial in the search engine optimization equation, they have to be relevant. They should not be dominant over quality SEO content, on-page, and technical SEO.
It is also crutcial to note that your backlinks should be in proportion to the traffic you generate to your site. It must be high-quality and not a bunch of spamming link-building efforts from poor sites.
Avoid being greedy with your link-building effort. You must send some links out as well. Link to one or more authority web properties, too, is required.
It is also essential to link to some other properties within the same domain. We call them internal links.
If your website already adopted SILO architecture, you will not struggle with internal linking. It is a piece of cake.
Many SEO companies don't know how to fix this. But our SEO agency is a smaller group of experts from our digital marketing agency. We know link building like the back of our hands. We know it so well that other SEO companies rely on us.
We are going to ensure that you get the best of technical SEO to speed up your ranking.
If I say local SEO is the most potent goal to 10X your business growth as a local business, I will not be far from the truth.
If ranking in the map is all you do, you will not need some of the other digital marketing efforts ever again.
Local SEO constitutes the giant map box that appears at the top of SERP when a user searches a keyword + geo, e.g., "plumber in Lagos." Google uses this map listing to help its users find local businesses nearby.
Map listing is so effective that when your prospective customers find you there, they won't even visit your website. There's a phone button that will make them call your phone directly.
When working with a new client, local SEO is always our top priority because it will keep our clients' phones ringing 24-7.
As one of the best in the whole world, we will keep your phone ringing to the point where success is the option.
There are some other crucial factors like social media engagements. You can get this from a social media marketing effort.
These are social buzzes like Facebook shares, likes, comments, Twitter tweets, likes, retweets, Pinterest likes, comments, repins, etc.
Therefore, for your business to leverage social signals, you have to exploit social media marketing.
Traffic to your business website is another factor. Traffic is simply the influx of visitors to your website. You have to find other traffic sources to convince search engines that you're fantastic without being in search results.
The next factor can put your website number one on the first page of Google in literally no time.
It is CTR - click-through rate. If you already appear on the first page and users click on your site more than expected, it can shoot your ranking far above.
We also have dwell time, which is how long your site visitors last on your website.
If they spend some quality time on your site, it sends a higher conversion rate signal to the search engines algorithm, and if the reverse is the case, it communicates a higher bounce rate to the search algorithms.
What you have to do is give your website visitors more reasons to dwell longer on your pages.
Spiral Spin is...
Our digital marketing agency specializes in implementing SEO strategies that work. There's always a unique approach for different industries and markets.
As an SEO company, we will generate high-quality leads to increase sales and accomplish your business's bottom line.
Meanwhile, you need to get your business across to us to help you with our world-class SEO services. Click on the button below to learn about our solutions.