One of the most important decision to take before starting an online business is to ensure you have a secured domain name. Because once you get it wrong, it might affect you down-the-line.
You need a domain name! It's the first step to having your own website.
You may be asking yourself, what is a domain name?
A domain name is the address of your website on the internet. Every time somebody types in a web address, they are looking for what's called an IP (internet protocol) address. When you type www.google.com into your browser, it looks up that domain name and finds out where to go online to find what you're looking for - Google's website!
The more memorable and easy to spell, the better chance you have of getting visitors. Your domain name can be anything you want it to be: your business's name, your company slogan, or even your own personal nickname!
A domain name is just like an email address for websites. Without it, you're stuck with only using content on other people's sites and that can get frustrating.
This blog post will cover everything you need to know about registering domains, how it works, how to get one, and why they are so important for your business success.
Domain names are classified as either generic domain names or country-code TLDs, which are the top level domains for countries. There are a few different types of domain name to choose from:
Generic Domain Names - these come with no restrictions on what kind of website can use them and they're available worldwide. They include .com, .net, and other common endings like .biz and .info. These types of domains are more popular than country code ones.
Country code domain names are used to label websites from specific region's or countries so that people can actually know which country they belong or the country where most of their audience are.
The most popular ccTLDs are .cn - China, .co.uk - United Kingdom, .de - Germany, .nl - Netherlands etc.
The main reason why you need a domain name is because you'll have full control and ownership over what people see when visitor come to visit your website online.
If someone has something negative to say about your business, it will be on their site instead of yours. And if there's a product or service that doesn't work well with your company values then you can easily remove them from the web page without any consequences.
Registering a domain name is easy and there are multiple avenues to register your domain.
You can register through the company that you use for hosting services or purchase one directly from an approved registrar that sells domains. Some of the popular domain name registrars are domain.com, namecheap.com, networksolutions.com, buydomains.com, godaddy.com, bluehost.com, hostgator.com, etc.
When you visit any of those sites any of those registrars above, you will be required to type your choice domain which can be your company name, brand name, product idea, personal name in the case of a personal blog e.g. spiral spin and they will give you options on the available extension (more on domain extension later) and you can just choose any of them and proceed to checkout.
However, the process is different for each registrar, but the outcome is similar.
It's important to pick the right domain extension and there are a couple of factors which could affect your decision. However, in most cases .com is the best option.
If you're registering for an organization or company that has multiple products or services then you should consider using different extensions such as .com, .co etc.
Also keep in mind what industry you're operating under when choosing a domain name. For example if you operate an educational or governmental organization, you should get .edu or .gov respectively.
As for a brand name, most people will just go for .com and if that's not available they will consider any of the other options.
Another one to consider is the ccTLD - country codes Top Level Domains, they are domain extensions generally used for a country or sovereign state domain names e.g. .co.uk - United Kingdom, .de - Germany, .cn - China, etc.
Internet Corporation for Assigned Names and Numbers - ICANN is an American multistakeholder nonprofit organization responsible for regulating and coordinating the maintenance of domain name registration.
After you must have secured a domain name, ICANN ensure that customers can find you on the Internet, and they also protect your interest against someone trying to snatch your domain name from you, only ICANN has authority over the domain names.
Your domain name contains information about you or your business.
It is advisable to keep those information private, so that only those you want have access to the details.
Remember to transfer a domain name is different from registering a fresh one, you can only transfer a domain name if you have it registered elsewhere before.
When you transfer a domain, you are expected to pay the same amount as if you're registering the domain name for the first time.
The way to transfer your domain name from one registrar to another is very similar to the same process you followed when registering a new one.
Visit any of the domain registrar above, in the search field when you're expected to provide a new domain name, you will find a button for transfer.
Why Do You Need to Transfer Your Domain Name?
As I mentioned above, your domain name once registered becomes an asset. If you refuse to renew it before it expired you are prone to losing it to someone else who knows the value.
If you do not renew the domain, someone else may grab it and use what was yours.
This could have negative consequences on anything that is in connection with this domain name.
To avoid these scenarios it's best to take charge by renewing. Renewal will also ensure that there are no problems related to expired domain names showing up years later because you were too lazy or forgetful about doing so.
The process to renew a domain registration is very easy, fast and hassle free. It takes just minutes to renew, depending on whether you choose auto or manual.
Conclusively, when it comes to managing your online presence, you need a domain name. Your domain name is the first step in developing an identifiable digital footprint that will help build credibility and authority with potential customers. It's also important for driving traffic back to your website.
A lot of people make the mistake of just registering their own personal email address as their domain because they don't realize all of the different options available and how each one may be more appropriate than others depending on what stage you are at in registration process.
Knowing which type of extension (.com, .org, .co.uk) best suits your needs can save time, money and frustration down the road. Transferring your domain names from one registrar provider to another is necessary if you find a better deal elsewhere and don't forget to always renew your domain names before they expire.Learn about website hosting server.