Content Marketing And The Channels That Counts
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While content marketing is a powerful force that can help you to attract new sales, win more customers, strengthen your brand, command fresh leads, establish you as an authority, and grow your business.
But it is important to know that if you want to maximize its returns, content marketing is not just about churning out pieces of content after piece of content.
You have to know the fundamentals of content marketing and the strategies that will put you ahead of the packs.
This piece will give you a direction to create, manage and promote relevant, awesome, valuable, informative, and educational content targeted at your hungry audience in a natural way.
Before we get to the meat of content marketing, let us know its definition.
What is content marketing?
Content marketing is an approach whereby you create and distribute relevant and valuable contents online (such as infographic, tip-o-graphic, blog post, articles, slides, videos, social media posts, podcast, etc) that doesn't promote your brand directly, but strategically stimulate interest in your products and services.
The goal is to attract, engage, delight, and convert your target markets into your customer.
With content marketing, you educate, inform, inspire, and motivate your audience by adding value with relevant information.
Content marketing can also be referred to as education marketing.
With content marketing, you can add value to the seeking audience, thereby winning them to your side before your competition does.
Strategic content marketing will ensure that your brand is ubiquitous by disseminating valuable content all over the digital space so that your brand is always at the forefront of expanding its audience base.
Such a strategy must, therefore, be integrated with an offer so that the effort is not flushed down the toilet.
Content Marketing Channels
Blogging as a Channel
Blogging as a medium for content marketing is the most popular among others. Blogs are easier as well as powerful means of inbound marketing.
You can be creative with its purpose and topic. By integrating a blog into your website, you can harness the full potential of search engine optimization.
You can exploit internal linking, add social share buttons, topical contents, and have a content-rich site.
A corporate blog is the most common type of content marketing channel that most people exploit. Don't miss it.
Video as a Channel
Video marketing is great today because it is free to host. Another benefit is that using video content on YouTube can give you extra traffic because YouTube is exploding and it's leveraging on Google to generate more eyeballs to your content.
According to Wyzowl, 87% of marketing professionals use video as a marketing tool. Whereas according to Statista data, 85% of internet users in the USA watched online videos monthly on their varying devices.
Video marketing has been known to interpret your business better, boost conversions, improve ROI, and build relationships with customers.
With the teeming number of social media platforms today, you have an unlimited number of social sites to share your video. You can even create a VSL (video sales letter) and use it on your landing pages, funnels, corporate web pages, or eCommerce sales page.
Unlike before, creating a video used to be cutthroat, but not anymore. With a variety of options today, there are platforms where you can create awesome videos with less than the cost of a cup of coffee.
Social Media as a Channel
Using social media as your content strategy will multiply your result.
You can post text content(articles), different types of images, videos, slides, etc.
At the same time, you can post the same content on as many platforms (Facebook, YouTube, Instagram, LinkedIn, Pinterest, Snapchat, VK) as possible thereby multiplying the effect.
With the mammoth crowd on social media, it is not difficult to understand why modern businesses invest in social media content marketing.
Infographic as a Channel
Infographic means Information + Graphics. It displays valuable content, relevant information, and useful data in easy-to-understand, graphical format.
It uses simple words, phrases, short statements, pie-chart, graphs, illustrations, vectors, and clear images, infographics is one of the best ways to effectively communicate content.
They work better when you're trying to educate an audience on a complex topic in a way that they will understand quickly.
Podcasting as a Channel
The podcasting audience is growing faster than expected. More people are listening to the podcast in the US every day.
According to a popular saying, podcasting is replacing radio the way online video is replacing television. Therefore, businesses and media companies have started making and distributing their podcasts.
There are other channels you can use for content marketing, they are PDFs and Slides.
You can be creative with podcasting as you can make it on any topic of choice.
You can boost your content to reach more people by advertising it, if you are just starting new, you can blast email to your email subscribers to get them to be aware of your new channel or get them to follow, but if you don't have email subscribers, you will need to advertise.
Your advertisement will do for you in a short period what will take you a long time to achieve.
Learn internet advertisement.Our digital marketing solutions.