The online community offers a varieties of marketing channel. This content will give you a general view of internet ads and also teach you 6 different benefits of running internet adverts.
Marketing is the lifeblood of every business. In this digital age, to make more sales cum revenues you're required to be able to use marketing technologies.
There are several ways to pass your marketing message to the audience; don't underestimate the value of online advertising.
It sells your products through persuasive text, visually appealing graphics, compelling animation, and videos.
In my own business experience, I have used internet advertisement to generate on-demand traffic to my website. Online ads are where you should go when you need real-time traffic to your website when you want thousands even millions to flood your website now and buy what you are selling.
Unlike other forms of marketing, where you get few customers per time, like from SEO you might not be able to get much as you want visitors daily depending on the service/product you're selling.
But internet ads, though you will pay for them, can give you a thousand targeted visitors a day depending on your budget and other factors.
Strategic placement of online ads is critical. Positioning them on websites that are already attracting wide patronage of your target audience can make the adverts relevant, customized, and timely.
All these are recipes for a successful advertisement or boosting the chance of getting the ads noticed, clicked upon, and bought.
Are you hesitant to use internet ads in your marketing campaign?
Internet display advertising has not replaced traditional advertising methods, online ads simply completes the branding circle.
The Internet and its teeming billions of users across the globe has huge potentials of opportunities for small and big businesses to exploit and scale.
Television, Print, and Radio advertising alone cannot cover all the market anymore especially when building brands.
You have to complement them with internet advertising to exploit the Worldwide Web's huge market.
With the hustle and bustles of our daily activities these days, many of your audiences would not even be able to see your ads on traditional media, but they have smartphones with which they hang out on Facebook and searches on Google, they visit some other internet destinations like Twitter, LinkedIn and so on.
Having your ads on those platforms helps you to complete your branding circle.
Traditional advertising will cost you a lot. It is more expensive when you are forced to sign up for a long-term advertisement contract when you only need short exposures i.e. political campaigns, promotion of an event, or a coming sales promo.
Online advertising i.e. Facebook Ads or Google Adwords can be as short as it is necessary. It is 100x cheaper and can you get the opportunity to control and alter your campaign after it has taken off.
People don't usually turn in the first time, it might take the second shot or the third to get them to take an action.
Retargeting allows you to show your ads the second time, third time... or nth time. By remarketing your online ads, you can remind your audience of your products.
Sometimes your prospect might even stumble on your website through many other sources, retargeting might have been put in place with Facebook Ads, Google Ads, or other display ads programs to enable them to see your ads again and again and this has proven to increase sales and ROI.
When your target market sees you often, they find it easy to trust you. Because that connotes dependability, trust, and credibility.
Let say you have a small business, then imagine when people see your brands often on Facebook more often than bigger brands, the same happens on Google, LinkedIn. Think of what the impression would be.
With internet ads, you can creatively control and personalize your advertisements to target a specific geographic location.
Do you have an eatery outlet that does door-to-door delivery of lunch, breakfast, and dinner, you can deliver Jollof rice to people in your location or an event can be targeted to people living in Lagos only, with this in place, you can be sure of having your ads targeted at particular audience only which makes it cheaper and effective.
As a marketer, if you know your target market, you will understand their interests, demographics, behaviors, and what can attract them. Use the knowledge to set your online ads to entice and grab their attention.
Considering the service or product you sell, you can run an ad on Google to be displayed on SERP targeted at those who search for some specific keywords.
You can also target a selected people on Facebook using parameters like age, gender, habits, behavior, people who already like some specific things or fan pages or people who already belong to a group, etc.
With all these parameters to choose from, you are way beyond traditional advertisement while focusing your ad spend on only the audience that counts.
Internet ad campaigns are great strategies that will improve the bottom line of your business. It is an efficient and cost-effective way to adapt to the demands of the times and to evolve an effective marketing plan and strategy.More on Google & YouTube Ads.