Search Engine Optimization - Attract The Best Audience For Free.

No matter what you do, getting a high influx of most targeted visitors to your business is a big relief. SEO will promote your brand, generate traffic, and increase revenue.

search engine optimization

A - Z of Search Engine Optimization

Google keeps changing the rules to serve the users better, we'll continue to optimize your website despite this trends.

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The smartest move you can make for your business to succeed in these digital times is to rank above the fold on Google.

With 3.8 million keyword searches conducted on Google every minute and having an 86.9% share of the search engine world, it is apparent that you cannot afford to ignore Google search ranking.

In a nutshell, our SEO strategy ensures that the searching users can easily find your top 3 on SERP. It is one thing to have an attractive website, but it is another thing to rank the website on search engines.

You will be wasting a lot of money if your website is not ranking on Google because your potential clients will not find you.

Let us look at some of the components of SEO.

Technical SEO

This should be the first step of your SEO journey, if you already have the site online, audit the site technically and unearth the technical lapses that will become your competition's strength.

This step is crucial, do it so that all other future efforts will not be a waste.

Technical SEO should check the following.

  • Choose a domain variation ("" or "").
  • Add robots.txt and make sure it's optimized.
  • Ensure you have a URL structure that search engine recommends.
  • Optimize your website structure (use silo page structure) and navigation (friendly menu and breadcrumbs).
  • Use structured data markup to make it easy for Google to crawl, index, and rank your site.
  • Setup and optimize your 404 page.
  • Generate your XML sitemap, upload to the root directory, and update it often.
  • Activate your SSL to establish HTTPS for security.
  • Ensure website speed.
  • Mobile-friendliness or responsive site is a must.

Keyword Research and Analysis

The keywords you rank for are the currencies for getting targeted traffic from Google, which you can convert to money; the more transactional and commercial intent keywords your website ranks for, the more buyers you get and the better for you.

That being said, it is not enough to get a lot of traffic as a result of ranking for many keywords that won't improve your bottom line.

In this aspect of the project, you must ensure that you critically research and generate the right keywords (keywords that would lead to sales) for your website to rank top 3 on Google SERP.

After the research, analyze and strategize (without a strategy, it will cost more money and time) on how to rank for the keywords, especially if it is competitive.

On-page SEO - Content Strategy

On-page optimization is the core of SEO. Some elements (HTML tags) on your website must communicate to the search engine algorithm.

These elements will inform the Google algorithm of the set of keywords each of the web pages wants to rank - it is as simple as that.

These elements include the URL, Page title, Meta tags, Headings, Contents, etc.

Meanwhile, these elements must be strategically armed with the keywords to enable each page to rank for multiple keywords.

After a series of Google update, this aspect of SEO has become a mandatory part if not the most essential aspect of SEO.

Off-page SEO - Link Building

Simply put, link building(backlink) is a vote of confidence from other sites to yours.

When a web page links to yours as a reference, that is a vote of confidence. There are factors for rating backlinks. Volume doesn't always matter, but quality does always.

The more high-quality vote of confidence (backlinks) you get, the more relevant to your content the better your chances of out-ranking your competition.

You need to exploit a good source and use them smartly in a way that it will not look like spam.

Some of the sources of high-quality topical and niche-related backlinks are niche blogging, PR, niche edits, sponsored posts, etc.

Traffic, Social Signals, User metrics

All these factors are vital to ranking.

Google doesn't want you to rely on them outrightly for traffic, so finding other sources makes them think that there must be something interesting about your site that makes you get so much traffic.

Search engines use social networks to validate your originality, and those buzzes (engagements, shares, comments, likes) you get on the social platforms are used as the social signal which is one of the ranking factors.

The more popular you're on social media, the better your chances of ranking.

Your user metrics are the overall users' behavior with your website.

Search engine algorithms measure these metrics to determine the relevancy of your web pages that are already ranking on SERP.

There're two major factors in user metrics (Click-Through Rate and Dwell time, and Dwell time also has 2 components, which are the Bounce rate and Conversion rate).

Google Local Listing Optimization

Google Local SEO is also called three packs. Google search engine has been mimicking public directories for over 8 years now by inventing local SEO.

On Google, there is usually a giant box with three listings and a map above it in the SERP.

This always comes up when you search a keyword + geo, e.g., "barbershop Lekki." Appearing on Google local listing is an edge you should exploit.

The approach is different, you must prove to Google that you're a local business through GMB listing and plotting your business on Google map.

In conclusion, SEO is not a one-off task like PPC ads, it takes a process and you have to continue the process for you to keep winning.

By and large, it is worth investing time and money because it is the best source of targeted traffic.

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