Significant On-Page SEO Elements to Optimize.
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Winning in organic search visibility today requires that you optimize for a combination of ranking factors that are important to search engines – technical, on-page, and off-page.
In the past, SEO practitioners used to focus more on off-page factors such as link building and other technical factors.
But recent Google updates have shifted our focus from off-page SEO to the fundamentals, which is on-page SEO.
Intelligent SEO experts now know that on-page SEO optimization should be prioritized over off-page.
And since the search world is constantly evolving, it's necessary to make sure that your on-page SEO skill set is up to date.
In this piece, I will unveil what on-page SEO is from an expert perspective, why it counts, and the inevitable on-page SEO elements that you must start exploiting today.
Getting to Know On-page SEO and Its Importance
On-page SEO (also referred to as on-site SEO) is the practice of optimizing content in website elements (URL, Title, H1, Meta...) to improve your website's rankings in your quest to generate organic web traffic.
Apart from publishing relevant and high-quality content, on-page SEO entails optimizing the contents in your HTML tags, like the URL, title tag, meta tag, headings - H1, H2, H3..., image alt tags, etc.
It also requires that your coding style conforms with W3C ethical standard.
The importance of on-page SEO lies in helping search engines to understand your site and its content, more importantly, use its contents to categorize it for the various search query.
Ranking on Google is more interesting these days because it has to do with the on-page effort that you can control.
The remaining part of this article will guide you on the most important on-page elements for ranking on Google.
These areas will help you improve your authority in your niche, increase your rankings, generate quality traffic, and make more moolah from conversions.
Title Tag
The title tag is one of the HTML tags, it exists in the head part of every web page, title tag gives an idea or topical subject of what the respective web page context is all about.
It stands out prominently in blue on the SERP - search engine results pages (used as the clickable text link). On the web page, it is written in the title bar of the browser window.
It is important to know that this title tag is an important part of your SEO campaign, therefore poorly written title will impact your ranking and CTR negatively, so make sure you invest valuable title and effort in making sure you write captivating title tag content that will stand out among the competition on SERP.
Meta Description
Since the beginning of SEO, meta descriptions have been an essential optimization point.
Meta tags that are used to provide a short (157 characters) description of what the web page is all about are often displayed next to the title tags in the SERPs.
Even though Google claims that meta descriptions are not a ranking factor, but there is proof that properly crafted meta descriptions will assist the title tags in increasing clicks to the web page thereby generating more traffic.
In summary, writing an excellent meta description will help improve the web page click-through rate, generate high-quality traffic, drives more conversion, and ultimately makes you more profits.
Header Tags
Header tags are vital HTML elements (from H1 to H6), they are used to design content headings and their subheadings in web page content, unlike the paragraph tags, header tags are thicker.
If you want your site content to rank better on search, then commit to writing persuasive header tags.
Writing a great title for your content is one thing, writing header tags within the article will make your content rank for more keywords and will make the difference between getting a few clicks and getting 10X more clicks to your website – that is the reason why you should be strategic with your header tags.
Apart from the ranking benefits, they can also impact your rankings and conversion through user metrics. They will make your content enjoyable and easier for visitors to read.
SEO Content Writing
Your goal as an SEO professional is to write content that search engines want to rank and users love as well.
More than writing compelling SEO content, you have to be strategic with it and remember not to spam.
Image Optimization
Visuals like images are a smart way to make web pages appealing, illustrating, and increase conversion rate.
Beyond the appealing nature of images, it is important to optimize your images properly because it will help you to make the best of a valuable SEO effort.
By image optimization, I mean adding the right text in the alt tags of every image you use on your web page. Alt-text is the description of the image, which helps visually impaired users and the "algo" to understand the content of the image.
Make sure you incorporate images that align with your content and use descriptive text in alt tags.
Conclusively, if you fix these parts of your on-page SEO campaign the rest will suffice.
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